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Bringing The Outside In


Established by local landscape photographer Martin Billing, BTOI has developed to become one of the must visit shops on the North Norfolk coast. Alongside Martin’s evocative, windswept photography, you’ll find an ever changing collection of coastal artefacts both old and new. Each piece carefully selected to capture the spirit of the coast.


Martin works to make the Coastal Lifestyle Gallery a shopping experience truly like no other. Searching far and wide to bring you a range of home accessories that evoke a life inspired by our rugged North Norfolk coastline.

Wander through the courtyard
to the whelk shed and beach hut to discover even more. Stacks of fishermen’s finds, perfect for the garden, mingle with pieces perfect for styling your coastal home, or to take home as a memory of the coast.

BTOI outside

Get in contact


Find us


  • Main Road
  • Holkham
  • NR23 1AD
  •  Map

Cool Stuff Nearby


Holkham Gift Shop

Holkham Courtyard Cafe

Nomad & The Bowerbird

Bringing The Outside In

The Victoria Inn

Holkham Hall